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Our Ambassador Mary Kate Lobough recently attended the Annual Meeting of Fraternity and Sorority Advisors (AFA). Although SureSister staff members did not deliver an educational session this year, we are happy to provide you with this update written by Mary Kate.
Many colleagues at AFA asked me what SureSister.com is up to. Many of the SureSister.com Staff members have taken on new professional and personal endeavors so there are some changes underway with SureSister.com. One of the most exciting changes right now is the addition of a new SureSister.com Social Media Intern. This selection process is underway and we hope to make an announcement soon. This will help us as we unveil projects like our online community.
I truly enjoyed learning with my colleagues at AFA. As always, I was challenged and inspired by the amazing talent in the field of student affairs, specifically fraternity and sorority affairs. As I attended sessions, enjoyed thought-provoking conversation and enjoyed networking opportunities, I was reminded of the relevance of SureSister.com’s belief: that prospective sorority members deserve the tools for success. I returned home from the Annual Meeting committed to providing the pre-recruitment education students desperately need.
I am continually impressed by the level of support AFA and the AFA Foundation provides professionals. I am proud that we at SureSister.com continue our relationship with AFA. As a side note, congratulations to those who won silent auction items donated by SureSister.com! Thank YOU to all donors and bidders for your support of the AFA Foundation.
At last year’s AFA Annual Meeting we presented a session entitled Giving Potential New Members the Pre-Recruitment Education They Really Need Before Panhellenic Formal Recruitment (view here) in which we:
♥ Introduced prospective sorority members as an overlooked stakeholder group.
♥ Challenged campus professionals to consider how recruitment might change given a compassionate approach toward prospective sorority members.
♥ Asked, if we offered prospective sorority members plentiful training on conversation skills, non-verbal signals, etiquette, and more…
♥ Could we improve our recruitment processes?
♥ Would we attract more prospective sorority members?
♥ Would we retain more new members?
♥ Explored the idea of providing training before students begin their first recruitment conversations take place.
♥ Offered resources and various types of training options that each campus could implement.
Your feedback for this session was positive. We received messages from motivated professionals for months describing their innovative programming changes with regard to pre-recruitment education and recruitment counselor training – changes they implemented after attending our session. Because of this feedback and subsequent action by professionals, we know that our work must continue. We invite you to connect with SureSister as we advance pre-recruitment education on every campus in North America.
Wishing all of you great success in your endeavors,
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Mary Kate Lobough is a SureSister.com Ambassador. She is a past college Panhellenic Vice President of Public Relations and was a Greek Life graduate assistant at Eastern Illinois University. Mary Kate holds a bachelors degree in history and a masters degree in student affairs in higher education from the same institution. A member of Sigma Sigma Sigma National Sorority, Mary Kate has served on both advisory boards and housing corporations.
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