Tomorrow I’m going to an Ice Cream Social at the local Sigma Kappa Sorority chapter. I will be meeting the new member I have volunteered to mentor as an “Alum Chum.” She joined this sorority following the most recent recruitment week at the University of Washington.
It has been a long time since I was part of sorority recruitment, but in some ways that experience helped prepare me for my technical recruiter career. My job entails work with senior level hiring managers and teams at a Fortune 100 company in the Seattle area.
A while ago, I realized something about the Greek alumnae who are interviewing or making important hiring decisions. Read the rest of this entry »
Copyright 2010 Getting Ready for Sorority Recruitment
Lady Gaga. Oprah Winfrey. Taylor Swift. Reese Witherspoon. What do these four women have in common? They all have a particular “brand” that they promote to enhance their position in their market. Why do they do this? Because being branded means being memorable. To stand out from the crowd, you must be more memorable than the others in your category.