Jan 11

How do you persuade someone to appreciate your fabulousness?  One of the strongest basic tenets of persuasive communications is evidence.  Provide your listener with evidence of your thesis, position, or brand.  When you meet sorority members during the recruitment process, will you flat out announce the three legs of your special brand?

“Hi, my name is Brit.  First, I’m a skilled varsity athlete.  Second, I’m a National Merit Scholar.  Third, I plan to become a pediatric anesthesiologist.”

Is that normal, friendly conversation?  Would this persuade others that Brit is special?  Self-absorbed?  Even if these three things about Brit are both true and pertinent, is there a better way Brit could convince a sorority member she is a good candidate for a sorority? Read the rest of this entry »

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Jan 7

New Year's Flash

The party I attended on New Year’s Eve was, in retrospect, not too different from a sorority recruitment event.  I met a new person every five minutes or so.  And I subconsciously (habitually?) used much of what I knew from being a sorority member to get to know them.

So let me tell you how this worked for me at the New Year’s Eve party.

I met at least 15 new people at this house party, which was roughly 2,300 miles away from my home.  Did we have a lot in common, me and these strangers?  Not much more than the fact that we were all together in one house.  At least during sorority recruitment you are talking with people in your same age group and gender. This was a broad variety of people. But I quickly found commonalities with most people I met there.  Read the rest of this entry »

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Copyright 2010 Getting Ready for Sorority Recruitment