How do you persuade someone to appreciate your fabulousness? One of the strongest basic tenets of persuasive communications is evidence. Provide your listener with evidence of your thesis, position, or brand. When you meet sorority members during the recruitment process, will you flat out announce the three legs of your special brand?
“Hi, my name is Brit. First, I’m a skilled varsity athlete. Second, I’m a National Merit Scholar. Third, I plan to become a pediatric anesthesiologist.”
Is that normal, friendly conversation? Would this persuade others that Brit is special? Self-absorbed? Even if these three things about Brit are both true and pertinent, is there a better way Brit could convince a sorority member she is a good candidate for a sorority? Read the rest of this entry »
Copyright 2010 Getting Ready for Sorority Recruitment
