Nov 30

In this full-length article, you will learn why positioning is important when you must stand out from the crowd.  Then you will choose your special “brand.”

Lady Gaga.  Oprah Winfrey.  Taylor Swift.  Reese Witherspoon. What do these four women have in common?  They all have a particular “brand” that they promote to enhance their position in their market.  Why do they do this?  Because being branded means being memorable.  To stand out from the crowd, you must be more memorable than the others in your category. Read the rest of this entry »

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Nov 25

“It is better to light a candle than curse the darkness.“ – Eleanor Roosevelt

Q. Why do women who have sisters in sororities tend to have the best luck during sorority recruitment?

A. Because that sister took the time to walk them through the details and advice they truly needed to make a favorable impression.

Designed for prospective new members of collegiate sororities, the SureSister PETAL System™ can help anyone who lacks that big sister with sorority experience, but wants to do well during recruitment.  If you want to become a sophisticated candidate using your existing skills, strengths, and experiences, stop here and take a look. Read the rest of this entry »

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Nov 19

(Tacoma, WA – Nov. 17, 2009): Magic happens when two organizations with similar missions come together to benefit community youth.

On November 21st, Girl Scouts of Western Washington will partner with  SureSister.com.  The company’s founder, Tacoma resident Sunday Tollefson, author of the book RUSH RIGHT: Reveal Your Best YOU During Sorority Recruitment will bring a new type of training to Girl Scouts Council leaders. Read the rest of this entry »

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Nov 16

“I always talk really fast when I get nervous. I can’t help myself!”  – Lola P.

Everyone has a favorite conversational crutch that appears when she is nervous.  It’s natural.  Do you know what you sound like when you are nervous?  What habit do you fall back upon when you feel like you are in the hot seat?  Does it jeopardize your attempt at a good impression? 

If you could, would you eliminate this habit and appear self-confident during sorority recruitment?

Three common nervous habits are filling, interrupting, and overtalking.  Let’s take a look at how these habits arise in sorority recruitment conversation and how you can work to eliminate them. Read the rest of this entry »

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Nov 2

“Hi!  Welcome to Sigma Rho Beta (Sorority Recruitment Blog).  My name is Sunday.  What’s your name?”

(Panhellenic formal) sorority recruitment is like no other experience you’ll ever have.  Mix speed-dating with rapid-fire friend-making, beauty pageant with job interview, all in a round-robin-type tea party during summer camp, and you’ve got sorority recruitment.

It’s a unique experience.  If you are registered and planning to participate, obviously you want to do well.  For this reason, it’s a good idea to understand some conversation fundamentals so you can be sure to make a good impression.  There are three components that will come into play every time you meet a new woman: the greeting, the transition, and the farewell. Read the rest of this entry »

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