In this full-length article, you will learn why positioning is important when you must stand out from the crowd. Then you will choose your special “brand.”
Lady Gaga. Oprah Winfrey. Taylor Swift. Reese Witherspoon. What do these four women have in common? They all have a particular “brand” that they promote to enhance their position in their market. Why do they do this? Because being branded means being memorable. To stand out from the crowd, you must be more memorable than the others in your category. Read the rest of this entry »
Copyright 2009 Getting Ready for Sorority Recruitment

(Tacoma, WA – Nov. 17, 2009): Magic happens when two organizations with similar missions come together to benefit community youth.
